About The Artist

Albert in one of his favorite countries: Kyrgyzstan.

Upon seeing the artwork of DROS you're probably wondering about the backstory of some of these generated photos. As you can read in our Rarity Lore blog posts, all of the artworks are generated from separate layers from Albert Dros' photos, taken all over the world. In this blog posts, we're going to tell you a bit more about Albert Dros.

Albert Dros is a professional landscape photographer from the Netherlands. He aims to capture places and certain moments in the best way possible by using his own vision and unique style. His style consists of strong vibrant, sometimes fairytale like images in which he expresses himself. Albert has a background in Design, Video and Animation. He has worked for himself his whole life and has as a Master Degree in Multimedia & Entertainment Technology.

Next to taking photos, Albert also likes to teach and write about photography. He occasionally writes for the most well known Photography magazines worldwide both on- and offline. Along that he has worked with many brands in the photography industry and is an official Sony Ambassador of Imaging. His work has been featured in some of the biggest news outlets & magazines worldwide, like TIME, National Geographic and Adobe.

Albert loves to travel. Next to photo tours and workshops he likes to explore the world on his own or with friends. He has a passion for visiting the most beautiful spots in the world, whether known or unknown. Challenging himself is what keeps him motivated. Albert loves planning his shots carefully. He does this with great detail to make sure his efforts have the highest chances of success. He sometimes plans days, weeks, months or even years to get that particular shot he wants. Challenging himself combined with planning and writing a story of the whole process is Albert’s specialty. He is always looking for new challenges and adventures.

Dros' work in a Timberland store in New York


by Albert Dros

From being very little I was always super interested in Technology. By photographic journey actually didn't start until about 15 years ago. But I have always kind of been working in this 'field'. I used to work for television and broadcasting industries, making designs and graphics that were then displayed on live television.

But I wanted to do something else. After a few earlier holiday visits to Hong Kong, I kind of got addicted to the city and decided I wanted to live there for a while to see what it was like living in such an insane Asian city. So that's what I did: I moved there but not for just doing nothing; I decided it would be nice to get my Master Degree in Multimedia & Entertainment. In the end I lived there for about 2 years, doing my Master Degree and afterwards staying around a bit to do some freelance work. Hong Kong was where I discovered my real passion for photography. As a designer I had been taking photos, but never on a serious level. Hong Kong changed that. The city kind of has 'photography fever'. Everyone is carrying a camera. There are also lots of little labs where you can develop film. Even today, film cameras and the traditional way of taking photos are still very popular there.

Hong Kong. I lived on the 'Kowloon Side' in between all the locals. Right behind the big tower on the top left.

I started taking my camera everywhere and got completely addicted. I captured everything around me and really started my photographic journey and exploring which genres in photography I liked best. I quickly discovered that I could put all my 'design' elements into complicated landscape photos and noticed that that was really the thing I wanted to pursue: Landscape & Cityscape photography.

After moving back to the Netherlands I continued my photographic journey. At that time, photography was not nearly as popular as it is now. When I started photography even before living in Hong Kong, Instagram did not even exist. It was an entirely different industry. As a designer, I really wanted to challenge myself to making complicated shots. I started experiencing with techniques to solve traditional 'problems' in photography, basically combining my design skills into my photography.

I started using techniques like Multiple Exposure HDR, Complicated Panorama's, Focus Stacking and combining all of these in complicated shots to show a landscape or city in my own way. I combined these techniques with the challenges of planning complicated photos in combination with weather elements. Think of a moon right on top of a tower, or a milky way at night, right above a person. For all these things I used techniques that I quickly learned myself and made my own.

My photography career got a boost in 2015 when I photographed a friend under the milky way in the Netherlands. This was, at that time, already difficult to photograph by itself. But something incredible happened that night: The ISS (International Space Station) flew right through the frame when I was taking the photo, creating a streak in the sky. The whole photo looked like a science fiction poster. I shared the photo with the story on social media and it quickly went viral all over the internet. I was invited to TV-shows, on National Geographic, Time, basically every major media outlet and my mailbox was exploding for one week straight.

Since then, I captured many spectacular images and built a reputation as a respectable landscape photographer world wide. My specialty is really those 'spectacular' images that often require lots of planning. This is what I live for. Capturing complicated moonsets & moonrises, solar eclipses, erupting volcanoes, you name it. I also like to explore places that are not that known to the general public yet. Kyrgyzstan is one of those countries, that I now visited over 4 times (mainly because of my girlfriend, that I met here in Amsterdam. Before that, I had never heard of the country). Since I created my first photo series of Kyrgyzstan, it was published on channels like Natgeo, BBC, CNN, Lonely Planet and Lonely Planet even added it to their top list to visit after they published my article. Feel free to check out a small documentary made by CNN travel that came on one of my trips to Kyrgyzstan.

Kyrgyzstan is one of my favorite places to visit. I bring a small group of people there on my photo tours each year.


& The idea of DROS

As I mentioned earlier: technology has always been a hobby of mine. I like cameras, but also lots of other gadgets, computers, etc. It's no wonder that crypto appeared on my radar many years ago as well. It has always been a hobby of mine. I actually already had some bitcoins when I was living in Hong Kong in 2013. So I guess you could call me an early adopter. I even had a GPU rig back in the days that I used to mine 'memecoins' with. I still remember mining DOGE coin (the first actually meme coin) with my GPU rig back in the days. Good times, so much has changed.

I have been keeping myself updated throughout the years on crypto. Multiple cycles passed but my main thing was always Photography. This was my biggest passion, hobby, and job. Crypto was something on the side and I always kept these things apart. That is, until very recently when NFTs became popular. Honestly, when I first saw the NFT concept a few years back, I never knew that it was going to get so big as it is today. I also kind of missed the early hype of NFTs but it quickly became known to be that NFTs were going to have a future.

Most of them were on Ethereum but as someone who is always interested in doing 'something different' . I love to sell 1/1 pieces on Ethereum through popular art platforms, but I wanted to do something different with a bigger generative project.

I quickly discovered Solana. I had been aware of Solana as a currency for some months already (beginning of 2021) and I quickly realized it would be great to try and build an NFT on Solana. With many advantages: being fast, Proof of Stake (not so bad for environment) and most importantly: A very fun community I figured it was a good fit.

I saw generative NFTs popping up everywhere and started to think how I could build something cool with my own photography. And after some weeks of thinking, I came up with the idea of DROS. Not your average PFP, but still something generative with lots of interesting rarities, backstories, and most importantly: 'beautiful' art!


Photography & Crypto?

I see a future ahead where I can keep combining photography & crypto together. In the end, NFTs are a new way of selling artworks and I am super interested how this will develop in the future.

As for the DROS project: I want to create a community of people here interested in photography and art. I already have a lot of bigger social media channels (600k+ Instagram, 300k+ Facebook etc) and it would be great to create a separate community for Crypto. And to do that on Solana with DROS is something I really look forward to.

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